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Research papers

Star track

This paper describes the thinking and planning that lay behind the launch of Britain's newest daily newspaper, the Daily Star, and the role played by research in the overall marketing operation. The main research project described in this paper was...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Iain McLellan
November 1, 1979
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Citation

McLellan, I. (1979a, November 01). Star track. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/star-track


Research papers

Planning and monitoring a successful magazine launch

The research activities surrounding the successful launch in September 1978 of COMPANY, a monthly magazine aimed at independent young women and currently selling 300 copies, fell into three phases.

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Michael Bird
November 1, 1979
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Citation

Bird, M. (1979a, November 01). Planning and monitoring a successful magazine launch. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/planning-and-monitoring-a-successful-magazine-launch


Research papers

Problems and methods in export marketing research

The purpose of this paper is to examine the influence of the economic planning system on the import decision making of a country and through this on the problems, possibilities and methods of marketing research. From the point of view of practical...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Uolevi Lehtinen
March 1, 1979
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Citation

Lehtinen, U. (1979a, March 01). Problems and methods in export marketing research. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/problems-and-methods-in-export-marketing-research


Research papers

Marketing model for decision making in strategic planning

On the basis of forecasts the United States were expected to introduce import restrictions for the protection of its home market. In this way the Japanese textile export could be deflected to the West-European markets, where the Hungarian exporters...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Gábor Hoványi
August 28, 1977
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Citation

Hoványi, G. (1977a, August 28). Marketing model for decision making in strategic planning . ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/marketing-model-for-decision-making-in-strategic-planning-


Research papers

The holiday customs in Hungary

The Hungarian Institute for Market Research of Budapest began in 1970 a series of surveys, repeated every second year, to observe the Hungarian people's holiday taking habits. The structure of demand - the types of holidays taken and the way they are...

Catalogue: Seminar 1977: Travel And Tourism
Author: Katy Vilmos
June 15, 1977
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Citation

Vilmos, K. (1977a, June 15). The holiday customs in Hungary. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/the-holiday-customs-in-hungary


Research papers

Marketing research techniques applied to tourism planning and development

The purpose of this paper is twofold: First, to report the results of a research study which in turn may be compared to researchers' experience elsewhere; second, and perhaps more importantly, to present a thorough discussion of an application of...

Catalogue: Seminar 1977: Travel And Tourism
Author: Michael Parent
June 15, 1977
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Citation

Parent, M. (1977a, June 15). Marketing research techniques applied to tourism planning and development. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/marketing-research-techniques-applied-to-tourism-planning-and-development


Research papers

Housing standards

The paper is concerned with the development and modification of techniques to assist in the redefinition of housing standards in England and Wales. The paper primarily reports on original research which has been conducted to assist in this...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Frank Macey
June 15, 1976
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Citation

Macey, F. (1976a, June 15). Housing standards. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/housing-standards


Research papers

A framework for the formulation of long-range educational policy in marketing

The paper argues that marketing education systems must be analysed and understood as open systems. Such a perspective focuses interest on the inter-relationship between system and environment, and in this paper, on the manner in which a system's...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: John A. Murray
June 1, 1976
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Citation

Murray, J. A. (1976a, June 01). A framework for the formulation of long-range educational policy in marketing. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/a-framework-for-the-formulation-of-long-range-educational-policy-in-marketing


Research papers

International marketing research

This whole topic of the approach to researching advertising for an international brand is too complicated to do more than hint at the framework within which it is necessary to work. I hope that some of the more salient points will come alive by...

Catalogue: Seminar 1976: International Market Research
Author: Robin T. J. Tuck
April 1, 1976
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Citation

Tuck, R. T. (1976a, April 01). International marketing research . ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/international-marketing-research-